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Obama Tells Agencies to Use Behavioral Insights in Public Policymaking

Barack ObamaPresident Barack Obama has instructed federal agencies to apply behavioral science research data when they develop policies and programs to improve the quality of public services.

Obama said in an executive order published Tuesday he believes that behavioral insights will help the U.S. government to address employment, health, educational and environmental issues.

He ordered agencies to recruit specialists and collaborate with research organizations to fulfill the goals of the directive.

Agencies must use behavioral science to help businesses and individuals access public benefits, manage the dissemination of information to consumers and guide people in making decisions, such as those related to education and retirement, Obama added.

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