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White House Continues to Bask in New Media with iPhone App, mobile.whitehouse.gov

iphoneHoping to get news and updates from the White House on your iPhone?

Well, as they say, “there’s an App for that.”

Last month, the White House launched the App for use on the iPod Touch and iPhone as a way of getting Obama’s message out unfiltered by the media.  The move also shows the administration’s continued dedication to making use of new media in the federal government.

According to the White House’s Dave Cole, writing on whitehouse.gov: “One feature that stands out is live video streaming.  Now anyone with this app can watch the President’s public events at the White House, frequent web chats with Administration officials, and other events like key speeches and press briefings in real time.”

Also on deck for the White House is the impending launch of mobile.whitehouse.gov, a version of the site specifically designed for internet-ready mobile devices.

“Mobile internet access is an important way Americans are staying informed,” said Cole.  “Mobile Web usage grew over 100% in the last year in the United States and higher worldwide.  As part of President Obama’s commitment to an open and transparent government, the White House App makes getting all the latest news and media from the White House easier than ever.  And of course, we’ll continue to look for new and emerging technologies to engage the American people and make information about the President and his administration easily available.”

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