Count Chief of Naval Operations Adm. Gary Roughead among the social media enthusiasts in the government and military.
The Navy is “irreversibly” committed to engaging in social media, he said, according to a FierceGovernmentIT report on remarks he made this week at an Institute for Public Relations’ Strategic Communications Summit in Arlington, Va.
But far from a rabid fan, Roughead is a realist about the pervasiveness of social media.
“The organization’s voice is just one of many consistently touching on subjects of core interest to its identity and activities . . . it would be a strategic error of the most basic nature to not do everything you can to empower your workforce to communicate on behalf of the organization,” he said.
So far, the Navy has used to social media both in the wake of flooding in Tennessee and after the Japanese tsunami.
“Virtual listening didn’t replace the regular reports I received on relief supplies, the number of families affected, or the extent of radiation in affected areas, but it certainly augmented them,” he explained.
In addition, junior officers have begun maintaining blogs and Facebook pages, he added, giving the enlisted an outlet and a place for community.