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The Hill Still Favors Traditional Media over Social Media, Report Says

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Most members of Congress use social media to reach their constituents but staffs still favor more traditional forms of communication, a Congressional Management Foundation report says.

The CMF surveyed 260 Congressional Staffers between Oct. 12 and Dec. 13, 2010 for its report, released Tuesday.

FierceGovernmentIT reports senior managers and social media managers still view e-mail newsletters and franked mass mailings as more important than social media such as Facebook, Twitter and YouTube.

The CMF found 81 percent of managers saw the e-mail newsletters as somewhat or very important, and 80 percent said this is the case for mass mailings as well.

However, the newer forms of media are catching up. AFP reports 74 percent of managers said Facebook is somewhat or very important for communicating their members’ views, 72 percent said the same for YouTube and 51 percent said it of Twitter.

“These technologies are starting to change how Congress communicates with their constituents and is allowing members to reach citizens who otherwise might not engage in the democratic dialogue,” said Bradford Fitch, CMF president and chief executive.

Click here to read the full report.

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