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NASA Scores High in JD Power Report on Agencies’ Social Media Presence

SocialMediaNASA has earned high scores in a J.D Power-commissioned study that examined U.S. government agencies’ efforts to deliver services and interact with the public though social media.

The “J.D. Power 2014 Social Media Benchmark Study: Government” report has recognized the space agency for performing well in terms of online servicing and engagement, NASA said Thursday.

“Increasingly, more and more people are getting their news from online sources, and we strive to share our story of exploration and discovery with the public through these digital channels, including social media,” said David Weaver, NASA associate administrator for communications.

“As NASA embarks on missions to go farther in space than ever before, we will look for new ways to engage the public and share the experience,” Weaver added.

NASA communicates its mission to online followers by establishing more than 480 accounts across 10 social networking platforms.

The agency also hosts events under the NASA Socials program that is designed to give social media enthusiasts an opportunity to witness space launches and attend flight simulations.

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