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GSA Unveils Toolkits for Federal Social Media Efforts; Justin Herman Comments

SocialMediaThe General Services Administration‘s DigitalGov office has released three new social media tool kits to aid federal agencies’ social engagement efforts in support of the SocialGov program, Fedscoop reported Monday.

The federal social media policy development tool kit on Hackpad, a USAID guide for social media outreach in developing countries and the revised federal social media accessibility guide is intended to drive digital engagement across government, Greg Otto writes.

The policy tool kit available on the Hackpad document-collaboration application was developed by a working group comprising of representatives from 10 agencies and is available for input from the public.

“It’s not just the ability to check out and view the resources, but we’re inviting people from the community — not just from agencies, outside the federal government — to make sure it’s not one document we update once a year,” said Justin Herman, federal SocialGov community lead at GSA.

The revised accessibility guide includes ideas to ease accessibility to social media, including for people with disabilities, Otto reports.

Meanwhile, the guide co-created with USAID is targeted at non-government organizations’ use of social media for outreach projects.

“In many countries, we know social media is very popular, but to a degree, you have civil society organizations that don’t know much about it, aren’t engaged with it very much, so our goal with the guidebook is to grow that technical knowledge,” said Jill Moss, a new media development and Internet freedom fellow at USAID.

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