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US Govt Websites See Increase in Mobile Device-Driven Traffic

A report from the General Services Administration‘s Digital Analytics Program has shown that mobile devices accounted for 43 percent of all traffic on U.S. government websites in December 2016.

Freddie Blicher, a DAP analyst, wrote in a blog entry posted Monday that mobile devices’ share of traffic increased from 36 percent in December 2015 and is projected to continuously grow during 2017.

“What we discovered is that even though desktop users are switching to total mobile, when we dive deeper into the data we actually see tablet users declining and smartphone capturing the majority of the shift in users from desktop,” Blicher noted.

DAP also estimated that smartphone usage currently accounts for 36 percent of total government website visits and predicted the utilization of such device will exceed 37 percent this year.

Blicher said the findings suggest that government website developers must create mobile-friendly web tools that will address the needs of smartphone users.

The DAP report includes data from more than 4,500 executive branch websites.

DAP is a hosted shared service managed by GSA’s Technology Transformation Service that provides web analytics to federal agencies.

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