LexisNexis Risk Solutions announced on Tuesday that the company has launched LexisNexis Recall Clarity, a solution that assists auto manufacturers in the owner identification process for safety-related recalls.
According to the NHTSA, over 1,000 recalls were issued in 2018 affecting more than 35 U.S. million motorists. In the event of a recall, customer outreach teams are tasked with getting vehicles repaired by finding recalled vehicle owners and leading them to the dealership for service.
This process has become more difficult because of recent changes in vehicle ownership in secondary markets. With more than 40 million used cars sold in the U.S. each year 45 million people moving to new homes each year, the need for an efficient way of notifying the owner of a recall, which in some cases can be life-threatening, is crucial.
“Identifying a driver with an outstanding recall is no longer a convoluted process where outreach teams have to combat data latency along with data decay among the older vehicles still out on the road,” said David Nemtuda, senior director of Connected Cars for LexisNexis Risk Solutions.
“Consumers who rely on their cars every day also rely on being properly notified in a timely manner if their vehicle has a component currently under recall,” Nemtuda added.
The solution aids in the reduction of organizational risk of non-compliance, while helping automakers increase efficiencies when analyzing campaign costs. Recall Clarity can meet the specific campaign outreach needs of an automaker by offering options around email addresses, mobile phone numbers and secondary home data.
Leveraging a high level of scalability over 280 million unique identities across all 50 states, Recall Clarity enables dealer-based campaigns to support automaker efforts regarding current safety and recall campaigns reinforcing a strong brand message of safety across the board.
About LexisNexis Risk Solutions
LexisNexis Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We provide data and technology solutions for a wide range of industries including insurance, financial services, healthcare and government.