Accenture has completed its acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients, Accenture announced on Thursday. Financial terms of the transaction are not disclosed.
Sutter Mills employees will become part of Accenture Interactive, and the leadership team, including co-founders Guillaume Cardon, Oliver Mazeron and Xavier Cardon, will remain in their current roles.
Sutter Mills works with some of the most well-known French and European companies across various industries, including luxury goods, automotive and financial services, helping them develop more engaging relationships with their customers.Â
The firm provides consulting and implementation services that enable clients to improve customer insights, increase the efficiency of their marketing strategies, and drive higher returns on their marketing investments..
The acquisition brings additional capabilities in data-driven marketing strategy, adtech and martech, strengthening Accenture Interactive’s ability to help brands deliver relevant experiences at scale across all customer touchpoints.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 492,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.
