The U.S. Space Force has unveiled its new logo and motto as part of effort to establish its cultural identity and branding, SpaceNews reported Wednesday. The service adopted the motto “Semper Supra,” which means “always above,” and the delta symbol to honor the heritage of the U.S. Air Force and Space Command.
Advertising agency GSD&M designed the logo, which features the Polaris star, two spires signifying a rocket launch and four bevelled elements symbolizing the Air Force, Navy, Army and Marines.
“We are building a new Service to secure the space domain … the ultimate high ground. Our strategic imperative is to ensure that our space capabilities & the advantages they provide the nation & our Joint and Coalition partners are always there,” Gen. Jay Raymond, chief of space operations at the Space Force and a 2020 Wash100 Award winner, said in a tweet.
