The commander of the U.S. Army Training and Doctrine Command has said that the service is looking to major urban centers around the country to increase its recruitment figures, National Defense reported Tuesday.
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Speaking at a Jan. 7 forum that the Association of the United States Army hosted, Gen. Stephen Townsend said that the Army is targeting cities like Boston, Chicago and Los Angeles with the aim of attracting 18 to 24-year-old recruits.
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Townsend also said that the service is improving its presence on social media, noting that “Americans are tech and social media savvy and our Army has not beenâ€.
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The U.S. Army decided to embark on the effort after it failed to reach its recruitment objective in 2018.
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Last year, 70K volunteers signed up for the service, which, according to Townsend, is “more soldiers than we’ve enlisted in well over a decadeâ€.
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The Army’s goal for the year, however, was 76.5K.
