CGI has updated its brand identity to demonstrate how the company enables clients to leverage technology to create value for their critical missions, the company reported on Thursday.
"Today's brand refresh launch recognizes CGI's position as a leading advisor to clients, and our commitment to putting their aspirations at the center of our services," said Julie Godin, co-chair of the Board and executive vice president of Strategic Planning and Corporate Development.
CGI introduced its updated brand identity with the tagline, “Insights you can act on.” The tagline signifies the company’s knowledge of clients' industries and its collaborative style in building strategies and delivering services that support positive business outcomes.
The company launched its brand update as it enters its 45th year. The refreshed brand also coincides with the launch of the 2021 Voice of Our Clients initiative, where CGI leaders meet with business and IT executives to discuss business goals, IT priorities and best practices.
Based on the Voice of Our Clients initiative, CGI uses the insights to analyze leading enterprises that produce results from IT and business strategies. The company also shares its findings with clients to support their investments, as well as build and execute strategies.
The 2020 interviews resulted in valuable insights, concerning how business and IT priorities have evolved. The 2021 interviews will provide new perspectives on accelerating digital strategies, following the outbreak of COVID-19.
"With the refresh of our brand identity including a new tagline, we reinforce our rich history as a leading IT and business consulting services firm, our deep knowledge-base of client insights, and the collective expertise of our 76,000 consultants and professionals located in 400 locations worldwide," Godin added.
